National and local wavy 10 news across the world are facing their most radical restructuring ever sold; scores are flip-style folding as ad servers migrate to online advertising. Attempts to reduce costs have led to hundreds of journalists being invited to clear their desks. Falling circulation and higher production costs are making matters worse whilst increasing numbers of readers save time and money by reading their favourite newspaper online.
Very little news content today is gathered by reporters; most of what we read is delivered electronically free from court and local authority reports. Much is editorial-advertising and product reviews. Why pay a journalist when you can charge an advertiser? Another threat to traditional credit reporting is asked by person journalists; freelances who offer their services in return for lead gathering opportunities.
Few doubt the superiority of online newspapers compared to hard copy. wavy 10 news The online edition of the average daily newspaper carries so much information and advertising; a builder's labourer could not hope to carry it in a wheelbarrow if it went to print. It is not the internet that threatens journalists' careers; it is the nature of the change. They too are studying to adapt.
The internet News Movement
News organisations are still profitable but their proprietors have observed the writing on the wall. As High street retailers morph into Internet shopping the newspaper industry knows that street vendor and newsagent distributed newspapers, subsidised by online profits, will follow typewriters into obscurity. The dilemma facing the industry is how far better profit by charging browsers who access their online editions.
Print and distribution costs are crippling news print editions; costs for online copy are moderately low. Online newspapers do not have a space problem and deadlines are not an issue. The news is actually immediate and thrown out 24/7. However, in a click-driven competitive market online news media increasingly rely on challenging and investigative journalists, columnists and event analysts.
If a charge is added the secret to success will be to prevent each wavy 10 news visitor migrating to free online editions. Under the radar discussions are already taking place. Heading the agenda is the quest to discover the most practical means of getting readers to pay for their PC screen content without losing them. News magnate Rupert Murdoch already charges a subscription to access the Wall Street Journal's insider information copy. He says: "People reading news for free on the web; that's got to change. "
Recently it was announced that the tycoon has won a concession from Google to limit access to free news reports. It is called slamming the stable door before the horse bolts. Head of Associated Press, Tom Curley agrees: "The readers and viewers are going to have to pay more. " Others assert that viewers will simple not pay. The truth is no one knows as no one has been there before.
A Spanish Journalist Shows the way
One online media aspirant is Arcadi Espada, a Catalan journalist. He is sure print journalism does not have another. His online Factual will be accessed by a 50EUR annual subscription. With characteristic forthrightness Espada says: "A journalist's work is not free; nothing in life is free. We will need to re-invent the business. "
According to one poll 60 percent of newspaper proprietors are thinking about ways to charge for online access. A quarter of them are ready to take the plunge. Those who gather their daily news and information from online newspapers now stand at 30 percent.
Hot off the Press
Of the UK Times and Tuesday Times 20 million plus users, 500, 000 are now influenced by their online edition and the gap will close further. Plans are already in place to charge for the freedom of reading the times online editions. Freelance journalist, Sandy Collins, doesn't see a problem or fear for his job. "Some of my best stories have been blue pencilled out by hard copy newspapers because with limited space available the advertiser is king. Online publishing is a no-brainer. Everyone wins. "
He adds: "Newspaper proprietors' costs are cut and their visitor reaches a worldwide audience potential. As a journalist I now send my stuff to my online writers, knowing that if it is not published, it was not a space problem. If work is accepted according to merit then of course this must improve news quality. It must also improve opportunities for writers. "
Collins says his online newspaper master has an insatiable wavy 10 news appetite for fast turnover of quality and inspiration. "He wants my take on breaking news now, not next week or next month. What I produce in the morning is being read by the public hours later. You don't get much fresher than that. A newly released report of acquire had 7, 000 readers within hours of my blotting it. " Hard copy has gone the way of typewriters. Typewriters! What are typewriters?